What stood out to us on day one of Fortuna One

Seven speakers, three or four ideas each. These are the ones I wrote down.

Steven Bartlett

Founder of Steven.com, investor, Diary of a CEO

Act at 51% certainty, not 100%, because most decisions are reversible.
Reward the rate of experimentation, not just the wins.
As AI floods every feed, real community becomes the scarce value.

John Lee

Entrepreneur, investor, mentor

People want entertainment more than education, so combine the two.
The fortune is in the follow up, so automate it.
Repurpose one piece of content into everything, at scale.

Natalie Piucco

Google Field CTO, applied AI strategist

Around two thirds of staff already use AI at work, sanctioned or not.
If you are not paying for the tool, you are the product.
Document the process, not the model, because the process survives the next model update.

Aaron Sansoni

AFR Young Rich Lister, founder of Sansoni Management

A business moves through three stages: job, business, asset.
Busy and profitable is not the same as free.
Build a business that runs without you.

Paul Siderovski

Founder of Limitless X

The economy is cyclical, and right now we are in winter.
Challenge your own confirmation bias.
The share market is a six month crystal ball into the economy.

Shelley Sullivan and Kayla Itsines

Founders of MCo Beauty and SWEAT

Speed wins.
Turn customers into a community.
Don't build a business around yourself.

Joseph McClendon III

Neuropsychologist and peak performance strategist

Wealth is a triad of health, happiness and financial abundance, not just money.
Ten psychological barriers, including procrastination, fear of failure and imposter syndrome, hold most people back.
You can condition an instant "yes" state without years of repetition.

Two themes

Two themes ran through the day for me. Don't build a business that depends on one person, and put your own rules around AI before your team makes them up for you. Both are things I see in the businesses I mentor.